THE WEB

blog-image01

CREATIVE DESIGN


This is the core executional heartland of what we do.
It’s the conception, design and build of a range of digital platforms, websites and web applications for both consumer and business focused needs.


Includes:


  • Websites
  • Web Applications
  • Native Mobile Apps
  • Facebook Applications
  • Campaign Platforms
  • Native Sales Presenters
image02

STRATEGY & CONSULTING


Is your brand expressing itself and connecting with your desired audience in the digital age?.


Brands usually evolve at a slow consistent pace overtime, driven by some concisely defined guidelines...
Unfortunately audiences, devices and digital channels don’t. Change is constant and often radical. How do you keep apace with these changes and ensure your brand is relevant in the digital age?


VDH provides a digitally centric approach to brand creation. We evaluate audience behaviour and needs, looking at existing brand content vs. brand aspiration to build a clear brand and communication strategy for our clients.
This process looks to uncover audience connections, brand truths and new opportunities to express your brand in the digital age. This work informs everything from UX and UI design, campaigns, content strategies and CRM engagement.


“With our core role in transforming a business’s digital presence - we are in the unique position to reinvent their brand for a more digitally focused world through design, content and interaction. The new signifiers of a modern digital brand - are user interface, integrated branded content and interaction.”

Fabrice Causse - Marketing & Strategy Director


Outputs include:

  • Brand Strategy
  • Brand & Visual Identity Design
  • Digital Brand Creation
  • Marketing and Communication Strategy
  • Marketing / Social Campaigns
  • Digital Brand Guidelines
image02

RESPONSIVE DESIGN


Responsive means that a website will work on any device, even those that haven’t launched yet!
It will not be constrained to fixed screen resolutions.


Each website will no longer be confined to a desktop computer hidden away in the unused home office & it will no longer be scanned through as a quick distraction while at work. Each site will be available to anyone, anywhere on any device.


image02

CONTENT STRATEGY


Content in the digital age is the life-blood of any business or organisation.


It expresses who you are at a brand level, it drives connections with your customers and community and it builds visibility and authority in the world of search engines.


Through our digital transformation programmes we help clients evaluate and plan new content strategies to better connect with audiences and customers. We look to evaluate your content, production, provide direction, train your teams and implement systems to give you the power you need.


At a brand level it is the creation of new and more compelling content to drive connections with your brand and products. At a process level it is ensuring you are prepared and equipped to communicate with your audiences as well as creating detailed content plans and processes to author new content, as well as migrate existing content, for new sites. And last but certainly not least - at a search level, working with our search and UX teams to plan page content and structures to drive page visibility and authority.


Our content product team produces tailored content that engages your audience as part of a full 360° campaign devised in-house.


Video
Gone are the days when you could have your video repurposed for mobile, times have changed!
Native, platform specific content must be complementary to users' feeds, not intrusive.
By 2018, mobile video will represent 69% of global mobile traffic [Cisco], so now is the time to ensure your content strategy includes video for mobile done right.


Photoshoots
We have a particularly strong track record in full studio shoots for the beauty industry, often using stills as a key part of a wider campaign including snackable content across Instagram and Facebook.


Copywriting
Copy is central to any successful campaign. We'll ensure it hooks them in, makes them laugh, makes them cry, drives them to purchase. Your call.


And more:


  • Global Content Strategy
  • Animation
  • Illustration and Infographics
  • Search Optimisation Direction
  • Content Production Management
  • Content Migration
image02

S.E.O.


Our specialists search engine optimisation (SEO) services focus on delivering increased presence and traffic to the destinations we create. We have two S.E.O specialists, one for Europe focused on Google and other one for Russia and focused on Yandex and others search engine


All activity is carefully planned, implemented and monitored to ensure it returns value for our clients and delivers on its objectives.


Search engine optimisation is more than simply understanding the changing landscape of ranking factors which influence Google results every year. It is about understanding what information people really want when they search based on the search queries they use, the devices they browse with and their geographical location. Most importantly, search engine optimisation is about helping shape the quality user experience on the destination pages where people land on when they click on a search result.


There are many factors that contribute to a quality user experience.


In order to take advantage of natural search traffic your SEO strategy has to be one that aims to make your website the best result for a customer searching for your products and services.


SEO Strategy
At VDH, we’re proud to be an SEO agency focused on researching your customers, competitors and search engine landscape. We're able to develop a profound understanding of your existing demands and how to meet them, selecting the right SEO strategy to help clients achieve their goals.


Google and other search engines are constantly evolving to reflect the complexity of human behaviour during search. Google itself has evolved into an incredibly intelligent engine, capable of measuring user engagement and the relevance and performance of your website. This means that developing strategies solely focused on content and keywords is no longer an option. To increase your search visibility in the age of Google, there needs to be a deeper focus on full circle user experience. This starts from what your customers would search to how your website will engage, convert and retain them.


User Engagement
Our SEO Consultants work closely with the User Experience, Design, Content and Technical Development teams to ensure that search is considered in every page of your website and that the user journeys fulfill the expectations of your users.



The Popularity Factor in Today & SEO
Google and Yandex favours popular websites and there are a number of ways to find out if your website is popular, from links to follows and shares to brand citations to brand searches. Considering these elements is vital for a successful search strategy.


Once we understand your audience, we will collaborate with the specialists whose involvement makes all the difference. Our aim is not to buy thousands of irrelevant links that will never help; instead, we focus on earning links that will send high amounts of direct click-through traffic.


SEO has evolved into a very complex discipline spreading into UX design, technical development and PR. To be successful, you must understand your audience, research your competitors, nurture relationships with regional and national publications and media outlets and most of all, focus on the user experience your customers get on your website. A full service agency methodology is no longer an option, it is a must.


To ensure SEO success, our agency methodology begins by assessing the maturity of your search footprint, scoping your bespoke strategy and prioritising it to increase performance as quickly as possible.
This includes:


  • Search Strategy
  • Search Engine Market Research
  • Competitor & Keyword Research
  • Content Strategy & Planning
  • PR Strategy & Planning
  • Content and Outreach
  • User Engagement Evaluation
  • Technical SEO
  • Ecommerce SEO
  • Local SEO
  • Google Penalty Recovery
  • Reporting & Analysis
image02

USER-FRIENDLY EXPERIENCE


We put the understanding of your customer at the heart of our process, ensuring we create truly user centric experiences that connect with them.


This customer-first philosophy is embedded within our own creative process and is a core part of the collaborative programs of work we take our clients through.The solutions we create are based on the fine balance of customer need with business goals resulting in experiences that attract, engage and compel customers to do something.
VDH’s goal is to help increase your business performance, whether that’s an increase in customer sales, customer data or onsite engagement. The guiding principle is to create solutions that encourage your customers to act, to return and to build a lasting relationship with you.


Our strategically driven design process begins with the breaking down of silos within your business ensuring we build a picture of the entire customer experience - beyond the screen interaction, analysing both physical and digital touchpoints - giving us that 360 view from which to base our thinking on.


Through a combination of your own audience insight, our research and our expertise, we form the core of the customer experience strategy that shapes the subsequent creative and UX design phase.


“In many cases the work we do focuses on the simplification of the digital experience, removing complexity and replacing with relevant, modern experiences that work well and are a joy to use.”

Tom Sullivan - User Experience Director


Using a blend of strategic insight, journey mapping, rapid prototyping, user testing and iterative design we bring products to life through a finely tuned process.


Programs of work include:


  • Audience Research
  • User Behavioural Research
  • Customer Journey Mapping
  • Neuromarketing
  • Interactive Prototyping
  • User Testing

Let's create something together.