Our specialist Search Engine Optimisation services focus on delivering increased presence and traffic
to the destinations that we create.
We have two S.E.O specialists, one for Europe focused on Google and other for Russia focused
on Yandex and others search engine.
Search Engine Optimisation is more than simply understanding the changing landscape of ranking factors
which influence Google results every year. It is about understanding what information people really want
when they search based on the search queries they use, the devices they browse with and their geographical location.
Most importantly, Search Engine Optimisation is about helping shape the quality user-experience on the destination pages
where people land on when they click on a search result.
Google and other search engines are constantly evolving to reflect the complexity of human behaviour during search.
Google itself has evolved into an incredibly intelligent engine, capable of measuring user engagement
and the relevance and performance of your website.
This means that developing strategies solely focused on content and keywords is no longer an option. To increase your search visibility
in the age of Google, there needs to be a deeper focus on full circle User-Experience.
This starts from what your customers would search to how your website will engage, convert and retain them.
Our SEO Consultants work closely with the User-Experience, Design, Content and Technical Development teams to ensure
that search is considered in every page of your website and that the user journeys fulfill the expectations of your users.
The Popularity Factor
Google and Yandex favours popular websites and there are a number of ways to find out if your website is popular, from links to follows
and shares to brand citations to brand searches. Considering these elements is vital for a successful search strategy.
S.E.O. has evolved into a very complex discipline spreading into UX design, technical development and PR.
To be successful, you must understand your audience, research your competitors,nurture relationships
with regional and national publications or media outlets, and most of all, focus on the User-Experience
your customers get on your website.
A full service agency methodology is no longer an option, it is a must.
This customer-first philosophy is embedded within our own creative process and is a core part of the collaborative programs of work we take our clients through.The solutions we create are based on the fine balance of customer need with business goals resulting in experiences that attract, engage and compel customers to do something.
VDH’s goal is to help increase your business performance, whether that’s an increase in customer sales, customer data or onsite engagement. The guiding principle is to create solutions that encourage your customers to act, to return and to build a lasting relationship with you.